Mayah Consultancy provides PR training to businesses who want to handle their PR in-house. We also hold training events for individuals to attend. We tailor our training for each business in order for them to get the most from it. Before we provide training to your business, we will carry a full consultation with you of what you require from the training and tailor to your needs. Some of the topics we will cover in our training are as follows;

 

What is PR and how it work

The power and value of PR

PR and the media

What PR is NOT

Key audiences reached through PR

 

Researching process

Defining your goals and objectives

Putting PR plan in place

Budgeting for the PR job

Essential elements – winning PR concepts

Controlling time and chance

 

Brainstorming and creative thinking

Setting up your PR department

Picking you PR team

Integrating PR with the rest of your business

Targeting your PR efforts

Developing new ideas

Profitable PR campaigns

Using PR tactics

Putting the wheels in motion

 

The press release

Newsletter

Feature articles

Public speaking

 

Getting your message out

Compiling and developing contacts

Global PR

 

Handling the media

Meeting the press

Becoming media savvy

Tuning into radio

Journalists’ secrets

Your website

 

New technology; Facebook, Twitter, Blog, Webcasting and podcasting

Creating buzz

Buzz and viral marketing

 

Publicity events

Drawing crowds and gaining publicity

Setting a budget

Planning the event

Publicising the event

Measuring results

 

Spotting and seizing opportunities

Importance of timing

Reacting to current news and events

Looking for an opening

Getting your message noticed

 

PR Crisis

What is a crisis?

Developing crisis management plan

Assessing and reviewing the crisis

Remembering rules in a crisis

Managing crisis with success

 

Evaluating PR results

Making media impressions

Key message points

Clipping services

Inquiries and sales

PR success

 

Greatest PR coups

Myths about PR

Reasons to do PR

Things to never do in name of PR

Steps to better PR writing

 

To discuss your PR training needs further, please call us on 0845 680 8532 for a consultation and we will put together a package for you.